November 2018 – Page 2

Internet Marketing Is The Best Way To Promote Hotel Business

Posted on November 19, 2018 by blogger

In every organization, the marketing department is the most important segment of the company. The success of the company and its products depends upon the performance of the marketing department. Therefore it is quite important that a company must pay proper attention to its marketing department. For every marketing department it is quite important that they should promote their products through the most popular channel. It not only helps them to increase the popularity of their company but also provides them a tool to bring success to their company. If we talk about the various forms of marketing, then internet marketing is the most widely preferred tool of marketing. The way it has spread its wings is simply great. Now most of the consumers around the world love to garner information about anything through the internet.

Search engine optimization has become one of the primary tools of marketing. Hotel industry is widely using this tool to promote the name of their hotels. The reason behind this is quite simple to answer. With the development in the living standard of people around the world, there has been a significant rise in the revenue earned by the countries through their tourism department. People love to visit new places and different countries. They are willing to spend more on fun and entertainment. They do not mind to spend few extra bucks for some fun filled days. Therefore we can surely say that tourism and hotel industry will surely see some significant development in the future to come.

Whenever consumers need some information about hotels and different holiday packages, they find it quite comfortable to know about these details from internet. They usually search out this information though search engines. They like to know about the rates of the hotels and the different features and discounts offered by the hotels. Consumers do not mind to book rooms in hotels through credit cards. It means that internet has provided a quick way to generate profits from every part of the world. If some hotel does not have a well maintained website, and they do not promote their hotel in the right way, it is likely that the customers would not like to go for that hotel. Therefore it is quite important that hotels must have their own website, and they must pay proper attention to internet marketing.

There are many ways of internet marketing. Among them, the most popular way is the search engine optimization or SEO. SEO is the method which follows the right use of relevant keywords in the contents of the website. Keywords are very essential for the popularity of a website. It helps the website to generate high traffic, which in turn results in high ranking of the website. When a webpage is ranked high in the search engine, it is always displayed among the top search results, which increases the number of visitors to the website.

The oversight pertaining to cheap hotels in London

Posted on November 15, 2018 by blogger

If you want to visit London, it is very much important for you to look into the appropriate accommodation facilities. This is very much ensure into bringing about the required amount of changes to your life that you not have to worry about any sort of problems pertaining to this concept. If you are looking into the overnight skill with which you will be would to tackle the basic needs for going through the different hostels in london, it is very much necessary for you to do so within a very short period of time. One of the greatest things that you actually find about undertaking as well as understanding the necessity pertaining to quality London accommodation is that there are a lot of people that are willing to undertake such kind of features within a very short period of time that can actually be extremely beneficial to you. Going for London hostel is a good way in which you will be would to tackle the need for getting quality amount of accommodation, and you will also be able to look into the different aspects that can help you to actually look into the different kinds of cheap hostels in London.

When you looking into the overnight skill, it is very much important for you to realize about the basic ways in which you will be able to go for the overall reduction into the different aspects of the hostel. In London, it becomes very much important for you to actually gain a corrective understanding on the different kinds of resources that you can actually bring about in your life, and you definitely be able to undertake as well as understand about the different essences that are supposed to be a part of you. With a lot of features taken into account, it is very much important for you to realize about the basic instincts that you are actually going to undertake when you are looking into gaining a quality that is to be featured in the cheap rooms. These are the basic ways in which you will be able to tackle as well as get to realize whenever you looking into the functionality than bring into account the basic aspects of the day-to-day life, and you are definitely going to take into account the basic necessities of getting quality accommodation in a place like London. Going for cheap hotel is a definitive way in which you will be able to tackle as well as get to realize about the different aspects that bring about the required amount of changes to your life that can actually help you to understand more about the prospective features.

Resource box: –

If you are looking into finding the different kinds of cheap hostels in london that can actually help you to gain a qualitative understanding, and looking into the different London hostel, then it is important of you to follow the links that are provided to you by the author.

Star Hotels in Venice A Beautiful Way to Spend Your Holidays

Posted on November 14, 2018 by blogger

star hotels in Venice are known for their charm and luxury. As a big center of tourism, Venice has many beautiful 5 star hotels to propose and you should choose carefully the one best suited to your taste to be sure to spend your holidays in the best way possible.

It is important to get informed beforehand on the different neighborhood in Venice and look for a hotel located in the place where you would most like to stay: location can make your holidays altogether different, depending on your preferences. Indeed, you might want to chose a different location whether you want to enjoy the nightlife of the Venetian youth, or to spend evening in a quiet or classy place, or enjoy the romantic charm of a little canal Choose amongst Venices charming neighborhood which suits you the best for your quality stay.

Check also the prices displayed on different booking websites: you will be surprise to see how it changes from one to the other, and you wont regret comparing why not enjoy luxury at the best price? This is the reason why comparing suppliers has become almost as important as comparing hotels (comparing suppliers doesnt only enable you to check which is the cheaper price for the same hotel, it also provides you with more comments and opinions left by customers on the website where they had made their reservation.

Checking opinions and ratings left by former customers of the hotel youre planning on booking is a very important step in the process of searching for high quality hotels in Venice, for they can prove to be valuable advisers.

Also think of different hotels depending on how you travel: are you traveling alone, as a couple, with children, with friends? Pictures of the hotels are also an important help for choosing amongst the numerous beautiful 5 star hotels in Venice, as they are all splendid in different ways, and only you know what you are exactly looking for. Moreover, for high standing hotels such as 5 star, you will often be able to see not only pictures of the facade and lobby, but also of the different kind of rooms, which can also help you choose in which particular kind of room youd rather stay before paying for it.

Richer with these few advices, you can now browse around to find your dream hotel, which is indeed the first step while planning wonderful holidays.

Hotel Iptv True Unified Communications For Hotels

Posted on November 10, 2018 by blogger

HOSPITALITY IPTV True Unified Communications for Hotels
IPTV is the new buzz word in the hospitality sector and with good reason as it opens up a whole new world of interactivity and endless possibilities, which ultimately increases guest satisfaction and if designed correctly, will increase hotel revenue. However according to Wowtels managing director, Pietro Casoar, (www.wowtel-dreamwise.com), the Dreamwise IP unified communications system can provide much more than just TV to hotels. In this article we shall explore some critical elements that can dramatically benefit hotel operators by implementing the Wowtel Dreamwise system.

Lets take a look at some of the key points regarding the current conventional technology used in vast majority of hotels today. Conventional TV systems (Hotel MATV) consist of 2 main features:
A limited number of Live TV channels due to the coaxial cable networks installed
NVOD or Near Video On Demand

the technology falls short of providing any additional information and interactive services that may provide any real benefit to the guest and hotel at the same time. NVOD in itself is quite limited and is more than an inconvenience to guests as it requires them to wait for the movie to start, rather than immediately viewing the movie once the movie purchase has been made, says Mr. Casoar.

Standard MATV Technology

The overwhelming majority of hotels currently use standard MATV systems to provide TV to their guests via RF (radio frequency) equipment and cable called coaxial cable which was invented by Oliver Heaviside way back in 1929. Although the cable is widely used in most hotels and is a legacy technology, it is utilized to provide TV channels, NVOD movies and some promotional media. However according to Mr. Casoar, MATV systems fall short of giving any real interactivity or depth to the hotels communications network. What most people dont realise with current hotel MATV systems is that even though the channels come from a digital source, in 99% of cases the channels are actually converted and broadcast in analogue, thus greatly reducing picture quality, adding probability of interference which most of the time results in snow, thus, amongst so many other factors, basically resulting in a sub-standard service compared to todays high standards. Whereas our Wowtel Dreamwise system works on full digital IP technology, bad picture quality doesnt exist in our systems, says Mr. Casoar.

Conventional TV system shortcomings:
Channels are broadcast in Analogue and in standard definition
No High Definition Channels are possible using analogue
Poor picture quality TV channels
Susceptibility to Interference
Lack of personalization for guests
Limitation of the number of TV channels offered
Incapacity to provide interactive features to guests
No capacity to provide interactive e-commerce or marketing

Why use IPTV over the current analogue Hotel MATV Systems?
IPTV (Internet Protocol Television) is a system which Television Channels and Movie content is converted into data and transported through an IP network (a LAN) using either the hotels existing standard copper telephone cables thus eliminating the need for re-cabling or with Fibre Optic or Category 6 cables in new hotels. The digital data is then transported through the IP infrastructure, directly to each room via an IP Set Top Box or IP Television Set and guests can simply access the TV channels and other content using a standard TV remote control. For more advanced usage such as writing documents, emails etc… a wireless keyboard can be used.

What this means is that not only can the hotel now provide 1080p high definition Television and real Video On Demand (VOD), but other technologies such as IP Telephony, Internet and fully interactive promotional services can now be provided to each guest using the same single I.P. network infrastructure thus resulting in reduced cabling and labour costs whilst significantly adding value to the hotels communications system.

What are the highlights that make Wowtel-Dreamwise IP System the best choice?
No limitations on the number of TV channels that can be provided to guests
Provide a comprehensive local and international TV and radio channel line up
True Video On Demand (VOD) with full Play/Pause/Rewind/Fast Forward capabilities
On Demand free movie trailers to encourage movie purchase
Additional local and international Radio Channels (Via satellite and Internet)
Music On Demand (Inc. Music Video) with literally thousands of music titles
Fully customized guest interface and Middleware
Private messaging from front desk to guest
E-commerce and in-house shopping from TV screen
Targeted Direct marketing and Promotions
Full Interactive capability
Personalization services
Online bookings via the TV screen/remote control
Real time weather reports, flight information and other information services
Guests can view their bill before checkout
Full PMS integration for single billing solutions on guest checkout

What are some other services that can be added to the Wowtel-Dreamwise system?
Real time automated IP Security and Monitoring
Hacker detection, Anti-Hacker response and guest protection
24/7 Quality control
IP Telephony and VoIP Communications (including Skype Connectivity)
IP CCTV Security Video Cameras (Including PTZ)
IP Public Address (for security and mood creation requirements)
IP Access Control
IP Intercom
Secure and Encrypted Remote Access
Business applications and Video Games

What are the main benefits for Hotels?
Additional and Increased Revenue Generation
Improved Customer Satisfaction
Immediate Customer Service Response
Interactive Advertising and Promotional Vehicles
Better Market and Hotel Performance Intelligence
Greatly Reduce Printing, Stationary and Operational costs

About the Author:
Andrew Spence is a hotel specialist communications consultant and freelance journalist, with over 35 years experience providing sound advice to the global hospitality / lodging industry.

About Wowtel
Pietro Casoar is the Managing Director of Wowtel and an engineer, who has over 16 years of global experience in the RF and IT industries. He is also the author of several technical papers and presentations relating to RF and IP communications systems. Mr. Casoar is also one of the founders of Wowtel Pty Limited and the Wowtel-Dreamwise system, together with Mr. Vincent Fitzpatrick.

Pietros linkedin profile: http://au.linkedin.com/pub/pietro-casoar/7/165/a61
Wowtel are a manufacturer and provider of full turn-key unified IP communications to hotels, resorts, mining villages, hospitals, retirement villages, serviced apartments, ocean liners, housing estates, government and most major projects. Wowtel operate in the Asian, European and Oceania markets.

Examples Of Hotel Management Kpi That You Can Use

Posted on November 8, 2018 by blogger

There are literally thousands of hospitality business indicators that you can use right now. These indicators are commonly known as the hotel management KPI. When you have an effective KPI set for your hotel business, this removes the guesswork when it comes to managing the hotel business. What this does is that it checks the performance of your business through the numbers or the figures so that the managers will be able to use the data in telling what is really gong on within the hotel. Before you get around and research about the hotel management KPI, you should know the difference between that and the hotel KRIs. These two are often compared to each other but they are quite diverse. The hotel KRIs do not focus on the good side of the performance of the company; instead, you will obtain data about how risky your hotel activities are. Having said that, they are also very useful when it comes to tracking the health of your business.

Now, when looking for the best hotel management KPI for your business, you should not only focus on the entire organization because it would be very difficult to do so. You will need to divide the KPIs into different groups or classifications so that it will be easier for you to keep track of them. Among the types of KPIs that you can utilize are the KPIs for reception or front desk efficiency, housekeeping, kitchen, sales, restaurant, store, maintenance and purchasing among others.

Many hotels nowadays offer housekeeping services for their clients. If the hotel that you are managing provides such to your guests, it is essential that you keep track of its performance. This is because many clients are meticulous when it comes to the cleanliness of their surroundings especially their rooms. They are on a vacation so they expect themselves to be pampered and not to be responsible for the task of cleaning their rooms. You can measure the efficiency of your housekeeping services through KPIs such as the number of available staff members for cleaning, the feedback of customers based upon the housekeeping services they have acquired and the total amount of time required for cleaning among others.

Of course, you cannot deny the fact that it is important for you to know how well your business is responding when it comes to the sales department. Cash flow is very significant especially in this type of business. Your hospitality business indicators may vary here according to the different sales efforts that you put out. For instance, if you have a website, you can check the number or the percentage of inquiries that have turned into sales. You can also use KPIs that will tell you about the number of sales per head on your restaurant or your bar. You can also measure the gross profit on sales, the stock turnover, the carrying cost of the stock and the stock value.

Aside from the financials and the customer sales, it is important that you are well aware of how your employees are performing. Always ensure that you have a set of good hotel management KPI that will aid you in monitoring the behavior, the professionalism and the demeanor of your workers.